Selling unicorns, sequins and sparkles
Joleesa Holdipp could do with having a few elves on hand. The children’s boutique owner started a bimonthly, surprise subscription box programme in October.
She hoped to get ten subscribers for her colourful accessories packages — she has now reached 100.
“I guess a lot of people are getting them for Christmas,” laughed the owner of Klassiq Kidz.
The boxes are filled with “girlie accessories”.
Ms Holdipp started the business as a pop-up shop in November 2014, showing at different vendor markets.
By March of the following year, she had bricks and mortar on Court Street.
“It started opening just on Saturdays, and Thursday and Friday evenings,” she recalled.
She opened full-time in June.
The idea came as she sourced unique clothing and accessories for her daughter, Kree. She thought, why not buy in quantities and sell on?
It took off from there. She has not forgotten the boys — 25 per cent of her stock was bought with them in mind.
“It wasn’t something I had dreamt of but now that I have it, it’s my passion,” Ms Holdipp said. “When I was younger my mom used to love to dress me up, girlie and cute. That was her thing. Then I had a daughter and followed suit.
“I wouldn’t change it for the world. I love it.”
She had no experience in retail. “I’m learning everyday,” said the 28-year-old.
Her Court Street boutique won People’s Choice at the Bermuda Economic Development Corporation’s annual Small Business Awards last month.
It was tough for her to build up vendors. She went to trade shows in New York and Las Vegas.
Eight-year-old Kree helps with the inventory, keeping her mother up on the latest trends — “unicorns, sequins, sparkles”.
“Kree loves it,” Ms Holdipp said. “She’s definitely my junior salesperson. She knows how to work the cash register.
“Last Christmas, I had to nip out and left her here with my cousin. She’d forgotten how to use it but Kree had it down.
“When it comes to getting cash, giving cash, she has it. She’s a great help on the weekends.”
Her mother, Lucinda Holdipp, also plays a big part in the business.
“She’s the backbone of the company. She does everything on the back end,” Ms Holdipp said.
“Children love to come in here. I’ve got a Klassiq Kidz membership coming. They can get five per cent off their purchases. I’ll also start tea parties and events with discounted rates for members.”
Asked if she would ever branch into adult fashion, Ms Holdipp said: “Definitely.”
Klassiq Kidz is at 57 Court Street. Look for information on Facebook, Klassiq Kidz, and Instagram, @klassiqkids.
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