Sport tourism entrepreneurs invited to workshop

Bermuda entrepreneurs with ideas for innovative on-island sports group and adventure initiatives or related events that align with the National Tourism Plan are invited to a free informational workshop being held next month.

Bermuda Tourism Authority is hosting the next session on November 5, to help organisations and individuals apply for Tourism Sports Event Investment to bolster the plan’s goals through 2025.

BTA’s director of sports business development Hazel Clark and team will host the workshop to review the BTA’s sports business development strategy, event criteria, evaluation process and other related topics. Members of Bermuda’s sports community are encouraged to attend.

“The BTA’s investment application process plays a critical role in facilitating new sports partnerships and attracting unique sports events to Bermuda,” Ms Clark said. “We’re committed to providing a vehicle which enables the continued development of the island’s sports-event portfolio and introduces a new segment of visitors to the island through sports.”

Examples of successful on-island sports partnerships under the BTA include multiyear partnerships with the ITU World Triathlon Series and this month’s debut PGA TOUR: Bermuda Championship, along with numerous North American team training camps, retreats and sports conferences.

BTA’s sports investment process supports events that enhance the overall tourism product, attract visitors to the island, and give them additional activity options while in Bermuda. Golf, tennis, sailing and endurance sports are identified as priorities for investment, but other initiatives will be considered. The BTA Sports Tourism Strategy can be found here.

Unlike the BTA’s tourism experience investment process, built around two annual rounds, tourism sports event investment applicants can now submit ideas to the BTA portal year-round.

For more information, call 279-5584 or e-mail

• UPDATE: this article has been updated to reflect a rescheduled date of November 5.

To register here for the information workshop at the BTA, to be held at 22 Church Street, Hamilton, Wednesday, November 5 , from 5.30pm to 7pm, visit

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Published Oct 16, 2019 at 6:14 pm (Updated Oct 17, 2019 at 11:33 am)

Sport tourism entrepreneurs invited to workshop

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